Content matters a great deal more than SEO, and here’s why: too many marketers focus on SEO at the exclusion of relevant content on websites. All the backlinking and keywords can’t replace content, and given the latest reports out of Google, content will be given a greater focus than keywords …

Facebook unveiled their new Reach Generator product during the fMC conference, which is a new premium advertising solution for major brands. Basically what this does is allow brands to select one of their own wall posts and pay to sponsor them for the day to guarantee a higher Reach up …

Facebook recently unveiled big changes to brand pages with Timeline. We’re taking a look at what kind of changes they are, and what they mean for brand page owners below. First of all, is the ability to add a cover photo which can be a great way to establish branding. …