Small businesses like the infamous Amy’s Baking Company of Kitchen Nightmares are learning just how important online reputation management can be for their business. One bad review on Facebook, Bing, Google+, Yelp, E-pinions, CitySearch, Angie’s List and other review websites can impact how potential customers look at a business. These …
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Content matters a great deal more than SEO, and here’s why: too many marketers focus on SEO at the exclusion of relevant content on websites. All the backlinking and keywords can’t replace content, and given the latest reports out of Google, content will be given a greater focus than keywords …
Facebook unveiled their new Reach Generator product during the fMC conference, which is a new premium advertising solution for major brands. Basically what this does is allow brands to select one of their own wall posts and pay to sponsor them for the day to guarantee a higher Reach up …