Latest Facebook Advertising News

Facebook unveiled their new Reach Generator product during the fMC conference, which is a new premium advertising solution for major brands. Basically what this does is allow brands to select one of their own wall posts and pay to sponsor them for the day to guarantee a higher Reach up to 75% of their fans. Previously, the average Reach for each wall posts to fans was 15% of the total fan base for each brand page.

This is a big workaround around Facebook’s EdgeRank algorithm which ranks wall posts according to Affinity, Weight, and Time Decay. The prior workaround for brand pages was to select a wall post to advertise to their fans as a page post ad. This workaround still exists for small brand pages. There’s no word yet on when the Reach Generator will be available to small brands.

Another big development in Facebook advertising is the logout and mobile ads.

Mike Hoefflinger, director of customer marketing at Facebook, announced the ads will reach the 37 million people who log out of Facebook every day.

Log-out ads, or “stories” as Facebook prefers they be called, are one of four new “Premium” products for advertisers that were announced at the Facebook Marketing Conference in New York. The other placements include right-hand ads on the homepage and ads within the News Feed on desktops. Both of those ads had been in circulation since at least early January.

Basically, what’s interesting about this is that over 37 million people, when logging out of their Facebook page every day, will see the ads on that page. So far, the new premium advertising solutions are for major brands, and not yet available to small brands. It could be a while before these advertising solutions are available for all brand pages.