How Facebook’s Local Ads Can Help Your Business

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You’ve tried time and time again using Facebook ads to reach your audience, but you’re not getting the results you’re looking for. The question then is, are you using the RIGHT ad product on Facebook to reach your ideal customers to get them to come into your store? Facebook has several ad products, but there’s one that you should know about.

It’s called Local Awareness Ads. 

These are ad types that are designed to help local businesses advertise specials, sales, and events to customers within walking or driving distance.

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When your customer is walking and checking their Facebook, they’ll see online ads such as “Come in, eat our great lunch special for $11.99!” with the call-to-action button such as “Get Directions.” This can help pull them into your store or restaurant.

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So all of this is great, but is there data to back up the effectiveness of Facebook’s Local Awareness ads? Yes, there is according to a study that found that 60% of users viewed a business’s Facebook page before visiting the business itself.

If done right, your business can see a very positive return on your investment with Local Awareness Ads on Facebook. For more information on how you can do this successfully, contact us for a free consultation here.

Noelle Bell is the founder and CEO of Buzzworthy Social Media. She is a published author on Huffington Post, and consults with small and large brands on managing their digital marketing needs.

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Want to know more about what we can do to get the buzz going for your business? Contact us for a quote on our services. 

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