Smartphone Apps, Business Real Estate
By Noelle on in Blog with No Comments
An old adage of almost every business tells us there are three keys to success: location, location, location. Because research tells us that more and more people are using smartphones and their accompanying apps in business and everyday life, the home screen is potentially the most valuable real estate in business today. A mobile app can secure you a place in this “want-to-be-there” neighborhood, providing your potential customers one-click access to your brand, products, and message.
Welcome to marketing in the 21st century. You want a potential customer to always be able to stay updated and involved with your business. Push notification allows you to leverage your prized real estate spot by displaying a message on your customer’s smart phone to invite them to special events, make reservations for holidays, or grab a deal through your latest discount campaigns.
While mobile websites were a welcome tool when smartphones first hit the scene, recent developments have made a mobile website harder to access. Whereas, the user has to go through several steps to make it to your website, a smartphone app is a convenient portal to your business, providing an excellent way to grow your brand and make it easily identifiable to your customer base.
In addition to having the marketing benefits of a mobile app, there are other potential revenue benefits to keep in mind. The app itself can be priced anywhere from free to $5.99. If you go the free app route, ad revenue can help you recapture your development costs and make a profit from your growing customer base. Of course this does not include the money you will be making from giving your customers easier access to your goods and services.
Let’s use the example of a restauranteur. To grow your business, your goal would be to have your customer get all the information he or she would need to choose your restaurant, make reservations, and recommend your restaurant to friends and associates. Buzzworthy Social Media can create a smartphone app that allows you to reach these customers, and create a loyal fan base that keeps on growing with every call or click.
In the real world of business, you aren’t connected to your potential customer on just one platform, you are connected through a network of traditional and digital networks. We will help you integrate your smartphone app with your Yelp! profile, LinkedIn profiles, and Facebook fan page for marketing and online advertising.
Don’t miss out on this amazing opportunity to have your own smartphone app to promote your business! Contact us at Buzzworthy Social Media to see what we can do for you.