The Value Of A Facebook “Like”

What’s the point of earning a Facebook Like? The point in earning a “like” of your fan page is that it opens up a potential line of communication to a new consumer of your brand and in selling your products to that consumer. There are different categories of fans on Facebook that you can get a Facebook Like from.  For instance, if you encouraged people to “like” your fan page in a Facebook online ad in order to take advantage of a special discount or coupon campaign you are running on your page, that translates into actual consumers, because the people clicking “like” on that ad for the discount or coupon are much more likely to purchase whatever product you are selling. That sort of campaign is built on the quality of fans you are looking to attract.

Other campaigns such as ones designed to increase your fan count is about increasing the quantity of the fans, rather than the quality of these fans. That can be done through social media marketing campaigns on Facebook to increase brand awareness among these potential new consumers. So, if a person on Facebook is already aware about your company, but doesn’t know you have a fan page, you can attract them through a Facebook “Like” campaign through sponsored stories, wall posts, and precise-interest targeting. Once that person becomes a fan through clicking the “Like” button, then the focus turns to building a relationship with that fan.

All too often, businesses that run fan pages fail to convert the number of fans they have into real relationships that help promote their business brand, and their products. Just running ad campaigns isn’t enough once that person clicks the “Like” button. The line of communication between you and that fan has to stay open through constant wall updates, dynamic content, and a dialogue that fosters interest in your brand.  When looking to get Facebook Likes, here are the questions businesses should ask themselves:

• What kind of a fan am I looking to get through this Facebook Like ad campaign?
• How should we change our relationship with a potential customer once they click the like button?
• What are they looking for in relevance from our Facebook fan page so they stay engaged with our brand?
• What is the number of fans we are looking to attract?
• In a specific discount or coupon ad campaign, what are we looking for in terms of click-thrus on the coupon after they click on the “Like” button and conversion of that to revenue for our business?

Once the questions are asked, then the objective of a Facebook Like for a business fan page is more clearly delineated, and helps increase the likelihood of success for a business fan page when it comes to accomplishing specific goals. For more on this issue, please feel free to contact us at Buzzworthy Social Media.