Many companies find social media too bewildering or is too complicated for them to handle, so they avoid social media altogether. When a brand avoids social media, they do it for the following reasons:
No staff to handle social media
Not sure of ROI from social networks
Not sure which social network is right for them
Afraid of negative feedback from customers on social media
No time to plan how to convert social engagement into business
Avoiding social media is one of the biggest mistakes that companies make because they miss out on many opportunities to communicate their stories to potential customers, sharing their new products and services, and converting fans into paying customers.
And there are even more reasons below why a company should use social media:
Creating a buzz
Social traffic to website
Social customer service (instantly responsive to customer needs!)
Developing relationships with key influencers
Word of mouth trust in business
Sharing products that excites people
Increasing revenue from traffic to website
Instanteous response to customer feedback (gives chance to explain oneself)
Optimizing your business based on customer feedback
Creates sense of accessibility to your business from customers — a brand they can relate to!
We also have statistical proof that using social media can be highly beneficial to B2B and B2C businesses. Take a gander below if you’re still not convinced about the positive ROI of social media:
Social media is incredibly useful for small and large businesses in increasing brand awareness, cultivating leads at a fraction of the cost, and saves them money compared to traditional advertising which has higher costs associated with it. If your business isn’t on social media yet, now is the time to do in getting maximum ROI out of it for your business!